Media City Odense invites media professionals to a full day focused on YouTube as a working tool for digital media houses. The programme looks at the routines, strategies and experiences already producing strong results, and at how leading players and experts approach the YouTube algorithm, new formats such as Shorts and vodcasts, and building lasting relationships with future audiences.
The day is aimed at journalists, editors, social media specialists, video producers, news managers, product developers and strategic decision-makers in the media sector. Participants leave with concrete ideas, formats and workflows they can put to use straight away, covering reach, rights and business.
